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Packaging Can Drive Political Impact
- REM's Out of Time mattered politically because of its packaging rather than its music.
- The album's long-box design became a vehicle for civic engagement and legal change.
Founding Rock the Vote
- Jeff Airoff co-founded Rock the Vote to mobilize young voters against music censorship.
- He believed getting young people into the electorate would stop politicians from scapegoating music.
Why The Long Box Existed
- Jeff Gold and others created the CD long box so retailers could display CDs in LP racks.
- The long box quickly became widespread despite artists' environmental objections.