Opening Bid Unfiltered NASCAR Star's secrets to winning off the track
Mar 21, 2026
Joey Logano, multi-time NASCAR Cup Series champion and new part-owner of Huntersville Ford, talks racing, team leadership, and running a dealership. He explains why he invested in a local Ford, how race R&D influences street cars, and the people skills behind building honest, high-performing teams. He also reflects on life after the track and his evolution as a driver.
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Why Joey Bought A Local Ford Dealership
- Joey Logano invested in his hometown Huntersville Ford after years building relationships with Ford and Krause Automotive.
- He studied dealership operations, leveraged lessons from Roger Penske, and plans to connect Ford racing with weekday sales to add value.
Racing Shapes Street Car Development
- Ford's racing heritage directly feeds its production R&D, with race engineers contributing to street vehicle prototypes.
- Joey highlights Charlotte's Ford R&D center where simulation work crosses over between race and consumer vehicles.
Hire Advanced Technicians For Modern Vehicles
- Do hire technically skilled technicians because modern cars require advanced diagnostics, not just mechanical tuning.
- Joey warns shops need AI-resistant, highly trained techs to handle complex electronics and software-heavy vehicles.