Made in Dubai with Spencer Lodge #392: From Radio to 130M Followers | Alex Hirschi aka supercarblondie on Building a Global Brand
What does it really take to build one of the most powerful personal brands in the world?
In this episode, Spencer sits down with Alex Hirschi, known globally as Supercar Blondie, one of the most successful automotive content creators and entrepreneurs today.
But behind the supercars and global audience of over 130 million followers is a very different story.
From moving to Dubai in her early twenties with almost no money to struggling to afford meals while surrounded by luxury, Alex's journey is built on risk, resilience, and unexpected breakthroughs. What started as a side hobby filming cars while working in radio quickly turned into a global phenomenon when she discovered that raw, authentic content outperformed highly produced videos.
Within a year of quitting her job, she had already built a multi-million audience.
Today, her brand spans content, media, and business, including SBX Cars, a global luxury car auction platform that generated $15 million in its first year. But success didn't come without cost.
In this conversation, Alex opens up about the realities behind the spotlight. From navigating the public breakdown of her 22-year relationship to battling Hashimoto's disease, anxiety, and depression, she shares what it really takes to rebuild both a business and yourself.
Timestamps
00:00 – Introducing Alex Hirschi (Supercar Blondie) 03:05 – Moving to Dubai with no money and starting from scratch 07:20 – From radio presenter to filming cars on the side 11:15 – Why raw content outperformed high production 15:40 – Quitting her job and hitting 4 million followers 20:25 – Building a global brand and scaling a team worldwide 25:10 – The reality behind social media success 30:45 – Breaking into a male-dominated industry 36:20 – The rise of viral content and key turning points 42:55 – Launching SBX Cars and building a new business 48:30 – The pressure of success and personal sacrifice 54:10 – Navigating heartbreak and rebuilding after her relationship 59:35 – Mental health, burnout, and self-awareness 01:05:20 – Living with Hashimoto's disease 01:10:15 – Prioritising health and personal growth 01:15:40 – The future of her brand and business empire 01:20:05 – Lessons on resilience, authenticity, and starting again
Follow Spencer Lodge on Social Media:
https://www.instagram.com/madeindubaipodcast/?hl=en
https://www.facebook.com/profile.php?id=61586194260076
https://www.instagram.com/spencer.lodge/?hl=en
https://www.tiktok.com/@spencer.lodge
https://www.linkedin.com/in/spencerlodge/
https://www.youtube.com/c/SpencerLodgeTV
https://www.facebook.com/spencerlodgeofficial/
Follow Alex Hirschi on Social Media:
https://www.instagram.com/alexhirschi
https://www.instagram.com/sbxcars
https://www.linkedin.com/in/alex-hirschi-85694115/
https://www.instagram.com/supercarblondie