
Youpreneur: The Profitable Personal Brand Expert Business! How to Spread Your Message More Successfully Than Ever Before!
13 snips
Feb 23, 2018 A guide to broadcasting your message farther using a media company mindset. Short takes on building a rich online presence with blogs, podcasts and video. A push for originality as a competitive edge rather than mere authenticity. The power of people-to-people connections and behind-the-scenes content. Tips on repurposing formats to widen reach.
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Think Like A Media Company
- Build a rich online media experience to become the go-to source in your industry.
- Treat your brand like a media company to control content and stay top of mind.
Show You Solve Problems
- Offer solid how-to information like blog posts, checklists, and case studies to establish authority.
- Use content that repeatedly shows you can solve your audience's problems.
Originality Equals Competitive Value
- Originality matters as much as authenticity; be true to yourself and different from others.
- Avoid copying others because audiences quickly detect and punish inauthentic duplication.


