FT Tech Tonic Peak social media: The future
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Aug 1, 2023 
FT correspondents discuss the future of social media, including the transformation of platforms into shopping malls, the rise of TikTok and professional content creators, the cycle of new social media platforms, emerging trends like virtual reality and AI, the influence of AI and the metaverse, and the evolution of social media from simple photo sharing to fragmented platforms.
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TikTok's Dominance Emerges
- TikTok rapidly grew to over a billion users, becoming dominant for young audiences globally.
- Its success has reshaped social media culture and challenged Facebook and Instagram.
Social Commerce's Regional Differences
- Social commerce thrives in Asia due to cultural buying habits and trust in live-stream selling.
- Western markets lag due to different consumer behavior and trust issues with platform payments.
Threads Emerges as Twitter Rival
- Twitter's decline under Elon Musk opened space for competitors like Threads.
- Threads quickly attracted millions, showing strong user appetite for a Twitter alternative.