The senior living referral system is at an inflection point, and Greg Mason of SilverAssist believes it’s time for a fundamental shift. In this episode of Bridge the Gap, Greg shares the vision behind SilverAssist’s acquisition of Caring.com and how the move expands their digital reach while transforming how families experience the transition into senior living. If you’re an operator frustrated with legacy referral models, or a professional navigating care transitions, this episode offers a compelling look at what’s next.

Key Topics Covered

The acquisition of Caring.com and what it means for the industry
Integrating digital reach with local senior advisors
The importance of ADL matching and community fit
Financial consultation as a core part of senior placement
Veteran benefits and alternative funding options

Meet the Hosts:

Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/

Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/

Connect with Our Guest

Greg Mason: https://www.linkedin.com/in/greg-mason-a026292/

Learn more about SilverAssist:

https://www.silverassist.com/

Produced by Grit and Gravel Marketing.

Become a sponsor of Bridge the Gap.

Connect with BTG on social media:

The Key to Fixing the Broken Referral System in Senior Living | Greg Mason

Key Topics Covered