Authority Hacker Podcast – AI & Automation for Small biz & Marketers #336 - 5 Small Sites Making Money Without Google
14 snips
May 6, 2024 Exploring profitable Facebook ad funnels for small sites, with real-life examples and strategies for maximizing conversion. Topics include successful businesses in niches, sales page design for online courses, artistic entrepreneurship, image ads efficiency on Facebook, and unique marketing tactics.
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Low Production Works On Social
- Facebook ad creatives have a lower production bar than SEO competition, so solo creators can compete.
- Basic video UGC and phone-shot content often work if the funnel and offer are solid.
Quiz-First Funnel Example
- Meredith Shirk (Zvelte) runs long-running vertical video ads and sends traffic to a quiz rather than direct buy.
- The quiz personalizes results and funnels users into a long presentation video that converts into a $29 front-end sale.
Use Order Bumps To Lift AOV
- Add an order bump on low-ticket front-ends to raise average order value; expect 30–40% take rates.
- Use cheap front-ends to build a buyers' email list for future upsells and launches.