Sweet Success with Addison LaBonte

This week on the Strong New York Podcast, Kenny Santucci sits down with Addison LaBonte, founder of Sweet Addison’s—a nationwide gluten-free, dairy-free bakery redefining what “better-for-you” desserts can be.

After going from a Division I college soccer player to struggling through short runs in her early 20s, Addison was diagnosed with Compartment Syndrome and told her options were invasive surgery or quitting altogether. Instead, she overhauled her diet, eliminated gluten, and experienced a complete turnaround in her health—sparking the idea that would later become Sweet Addison’s.

In this episode, Kenny and Addison dive into resilience, reinvention, and building a business from the inside out. Addison shares how her health journey inspired her now-iconic gluten-free, high-protein cookies, her leap from finance to entrepreneurship, the discipline required to build a seven-figure brand, and how she continues to push her limits as an ultra-marathon runner.

This is a raw, motivating conversation about trusting your intuition, betting on yourself, and creating something meaningful—packed with insight for entrepreneurs, fitness enthusiasts, and anyone navigating a major life pivot.

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00:00 Introduction and Guest Welcome
00:36 Addison's Health Struggles and Diagnosis
01:11 Transition to Gluten-Free Lifestyle
04:05 Impact of Diet on Health and Performance
06:26 Starting Sweet Addison's
08:40 Entrepreneurial Journey and Challenges
12:37 Product Development and Market Response
21:04 Celebrity Endorsements and Future Plans
22:10 The Journey of Building a Business
22:42 The Power of Influencer Marketing
24:00 Successful Collaborations and Launches
25:58 Advice for Aspiring Entrepreneurs
27:16 Balancing Business and Endurance Running
30:54 Nutrition and Training Insights
40:30 Future Plans and Business Growth
42:50 Final Thoughts and Encouragement

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