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Shame Targets Social Self While Guilt Is Private
- Shame targets the social self while guilt targets the private self.
- Jennifer Jacquet contrasts shame as exposure to others with guilt as what you feel alone, linking shame to social enforcement of behavior like environmental practices.
Consumer Shame Produces Niche Fixes Not Industrywide Change
- Consumer-driven shame (demand side) often produces niche market changes while producer-side regulation produces wholesale industry change.
- Jacquet uses the dolphin-safe tuna story to show consumer labels saved only a segment, not entire industry practices.
Target Reputation Sensitive Actors Like Banks
- Use reputational pressure against actors who can change quickly, like banks, because they respond to stigma and can reallocate investments.
- Jacquet notes JP Morgan divested from coal after sustained shaming campaigns targeting finance's reputational risk.