CANADALAND Did We Double Our Audience This Month?
Apr 30, 2026
A behind-the-scenes look at a bold listener-driven campaign to double monthly downloads. Rapid platform growth and early Spotify wins get highlighted. A major pay raise for freelancers and fellows is announced. New live events and a speaking series are teased for the year ahead.
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Canadaland Began By Listener Referrals
- Jesse Brown recounts how Canadaland grew from a podcast he started 13 years ago into a company through listener referrals and support.
- He credits longtime listeners with turning the show into his job and funding its journalism, illustrating grassroots audience-building.
Curated Share Page Drove Rapid New Listening
- The April crowd-finding campaign added thousands of new listeners and doubled Spotify downloads in the first week, driven by a curated share page.
Ambitious Goals Can Still Yield Real Gains
- The campaign increased subscribers across platforms but did not achieve the ambitious goal of doubling monthly downloads overall.