What is Mukbang, the latest type of video going viral on social media?

The mukbang phenomenon has been around for nearly 15 years, but only really took off on Youtube and then Tiktok in the last few years. A simple search on either of the platforms yields an endless list of clips, many of which have view counts in the millions.

Mukbang involves people filming themselves while eating. The streamers are known as broadcast jockeys, or BJs for short, and they often eat copious amounts of food during their streams. We’re talking up to 10,000 calories in a single sitting! Sometimes viewers get to see them preparing the food first, or ordering it in.

Where does mukbang come from ? What's the attraction of watching other people eat ? Is the mukbang trend dangerous ? In under 3 minutes, we answer your questions!

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