The salesman has the weight of the brand behind them, and the brand is the story. Today, Alex (@AlexHormozi) takes us back to the time he started out at his first gym, the problems he faced at the time, and how he turned a really bad situation into gold by changing the narrative and language around his offer.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:45) - Getting conviction and repetition

(2:55) - Overcoming a challenging first sale: tonality and words matter

(5:32) - Unique gym angle attracts people: private rooms, exclusivity

(6:56) - Story behind the story defines your company's identity

(7:53) - Creating a business story that others want to associate with

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The Story Behind The Story | Ep 223