Episode #127 - Lucas Assis on Celebrity Tequila, Tiktok and the hustle

Had a great chat with TikTok influencer, Lucas Assis who has risen to fandom with his views on celebrity tequila through the use of TikTok and being unabashed about his opinions on the agave spirit market. We chat about how celebrities are not truly understanding the cultural significance of tequila along with portraying themselves insincere with their marketing. 

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Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and provocative stories that are helping to define the creative, culturally-necessary space of ‘modern hospitality’—covering topics from front-of-house service, to back-end business operations, and every inch between.

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