The Resilient Journey Episode 227 - Because They Knew Their Stakeholders - with Stephanie Craig
Mar 23, 2026
29:28
If you are a risk, resilience or crisis management professional, you might think that the most important thing you can focus on in 2026 is AI. But this week's guest says there is something far more important. She says, we need to be focusing on our stakeholders.
Stephanie explains that the company owns the brand, but your stakeholders own your reputation. And, your reputation is what people are saying about you when you're not in the room.
Mark reminds us that we as risk, resilience and crisis management professionals also have an individual brand, and we all have stakeholders that we need to focus on.
Hello everyone and welcome to episode 227 of the Resilient Journey Podcast, presented by Anesis Consulting Group! This week we are joined by Stephanie Craig, owner, President and CEO of Kith - a Crisis Communications Firm. Stephanie and Mark talk about the importance of understanding not only WHO our stakeholders are, but having a deep understanding of what's important to them.
Stephanie explains that the company owns the brand, but your stakeholders own your reputation. And, your reputation is what people are saying about you when you're not in the room.
Mark reminds us that we as risk, resilience and crisis management professionals also have an individual brand, and we all have stakeholders that we need to focus on.
Be sure to follow The Resilient Journey! We sure do appreciate it! Check out the Resilient Journey Hub! Want to learn more about Mark? Click here or on LinkedIn. Special thanks to Bensound for the music.