
Acquiring Minds Small SDE, Big Upside: Buying a Business with 5 Employees
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Oct 21, 2024 Christiana Laugen, a former tech professional, shares her daring leap into entrepreneurship by acquiring a 40-year-old pool maintenance business. She delves into her motivations for leaving the corporate world, emphasizing her desire to 'eat what she kills.' Christiana discusses the rapid changes she made, including restructuring her team and enhancing operational efficiency through technology. She also highlights the unique challenges of commercial versus residential services and the exciting potential for growth in what many consider 'boring businesses.'
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Career Path
- Kristiana Laugen's career started in consulting, then transitioned to startups like ZocDoc and Homebell.
- She led Homebell's US expansion, but it unfortunately ended in bankruptcy after nine months.
Exploring Options
- Take time off to explore your options before jumping into a new venture.
- Kristiana's time off led her to discover the concept of "boring businesses" and the ETA model.
Identifying Value Adds
- When searching for a business, identify clear value-add opportunities.
- Have at least three specific improvements in mind before considering an acquisition.
