Eddie Hearn: How to build a fanbase

Who rules the roost in and around the fight game? Powerhouse promoter and chairman of Matchroom Sport Eddie Hearn is in the club to tell us about the role that fans play in the sport. Eddie talks to George and Dec about his relationship with social media, how he deals with fans on a daily basis and the whirlwind of a time he had through his involvement in the fight between Groves and Froch.

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