Most people think generosity comes from capacity.
How much someone has.
How comfortable they feel.
How wealthy the donor is.
But in this episode of The Million Dollar Nonprofit, Tom Kelly explains why generosity actually starts with something else: courage.
Every meaningful gift involves risk.
Will this matter?
Will it be used well?
Will this really make a difference?
When donors don’t feel safe, they hesitate.
When donors feel clear, they feel brave.
And when they feel brave, they give.
This episode explores how great nonprofit leaders design fundraising around trust, clarity, and confidence instead of pressure and urgency.
Million Dollar Nonprofit