Stop Making So Much Content and Follow This Schedule Instead

The typical marketing rule is to churn out a lot of stuff, but I believe putting out too much content can actually diminish our effectiveness. We need to define down our content, especially at a time like this. What type of content should we be posting right now? What is an easy social media content formula that can allow us to have impact, connect and sell our products? In this episode, we discuss a more beneficial content schedule and content sequence that we can follow, and how it will boost our businesses.

Don't make so much so much content, don't just keep teaching, we want to create authority and leadership, and it's not done by just putting stuff out there, it's about refining what you're putting out there. -Dana Malstaff

Takeaways

• We need to make less content and repeat what we're saying more often.
• Make content that is relevant to pulling people in with what's happening in the world.
• Now is the best time to build authority, community and connection, not put out as much content as possible.