Bloomberg Talks Brooks Running CEO Dan Sheridan Talks Footwear Market, Growth Outlook
Feb 5, 2026
Dan Sheridan, CEO of Brooks Running and leader of the Berkshire Hathaway subsidiary, oversees global growth and product innovation. He discusses strong consumer resilience and a 16% growth outlook for 2025. He covers supply-chain normalization, tariff pressures on margins, and a rapid China expansion with stores and online communities.
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Growth Driven By Active Participation
- Brooks grew 16% in fiscal 2025 and sees a very healthy core consumer base.
- Growth is rooted in participation: more people running and walking globally, and Brooks wins at the cash register.
Global Expansion Beyond The U.S.
- Brooks' AMEA and Asia businesses are growing strongly, showing this is not just a U.S. story.
- Supply chains have largely normalized over the past four to five months, reducing operational tension.
Managing High Tariffs Proactively
- Brooks faces high tariffs in its category and has worked across the value chain to manage their impact.
- The company expects some margin compression but believes the long-term position is stable and monitored.