Founder's Journal

How to Build a Personal Moat to Further Your Career

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Mar 2, 2022
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INSIGHT

What A Personal Moat Actually Is

  • A personal moat is a unique, accumulating advantage that compounds over time.
  • It requires an asset that's hard to build, tied to your interests and skills, and that accrues value while you sleep.
ANECDOTE

Gary Vee Example Of A Compounding Audience Asset

  • Gary Vaynerchuk built a moat by combining self-awareness, empathy, and storytelling around building businesses.
  • That mix produced a massive, engaged audience and assets like a social following and VeeFriends that earn value while he sleeps.
ANECDOTE

Brené Brown Example Of Evergreen Content

  • Brené Brown's moat comes from deep study of the human condition and strong storytelling.
  • Her asset is books and videos that continue selling and being consumed long after publication.
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