The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

621: The SEO Secrets to Growing Your Business Organically

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Nov 28, 2022
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ANECDOTE

How Duo Collective Was Born

  • Abby and Courtney met working at an agency and bonded over shared burnout and freelance side work.
  • They combined Abby's SEO experience and Courtney's creative skill to start Duo Collective for small businesses.
ADVICE

Treat SEO As Long-Term Lead Gen

  • Do invest in SEO as long-term, low-cost lead generation that compounds over years.
  • Be patient and consistent because SEO rarely delivers instant results and requires dedication.
INSIGHT

Keywords, Content, And Backlinks Rule

  • SEO has three key parts: keywords, content, and backlinks, not just blogging.
  • Backlinks act as third-party endorsements that boost your authority in Google's eyes.
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