Coffee With Cole: The Digital Writing Podcast How To Interview Founders & CEOs (Ghostwriting Secrets)
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Nov 6, 2024 Katrina Kirsch, a ghostwriting expert and former Digital Press employee, shares invaluable insights on interviewing high-profile clients. She emphasizes the importance of building authentic relationships and offers strategies for effective communication. Katrina discusses how to navigate challenging personalities and complex topics during interviews, highlighting active listening and adaptability. She also delves into content creation tactics for busy executives, showcasing the power of repurposed materials to tell engaging stories.
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Proactive Communication
- Set clear boundaries and expectations with clients and your team.
- Communicate proactively, demonstrate how you work, and establish mutual respect from the start.
Building Relationships
- Ghostwriting is about building relationships, not just writing.
- Proactive communication and personal connections lead to better content and stronger client relationships.
Asking Insightful Questions
- Be a good listener and focus on the client's stories, even seemingly mundane ones.
- Ask insightful questions like "What pivotal life events shaped you?" to uncover unique perspectives.