We Are For Good Podcast - The Podcast for Nonprofits 253. Direct Mail Isn't Dead Yet... Here's the New Playbook - Mike Duerksen
Meet Mike. He's brought the truth - direct mail is not dead! We're talking through some super progressive strategies to breathe new life into your direct mail campaigns, tie them to your digital engagement strategy and explore how all of it will tee up your monthly and legacy donors too. We're reimagining direct mail with innovation and equity - tune in🎧
EPISODE HIGHLIGHTS
- Mike’s story and journey to where he is today (3:30)
- The opportunity today with direct mail and direct marketing (6:00)
- Integrating direct mail into your development ecosystem (11:00)
- Thinking innovatively about how to leverage direct mail (14:00)
- Practical steps + what you can implement today (26:00)
- Case study of someone who has implemented this (30:00)
- A powerful moment of philanthropy in Mike’s life (39:00)
- Mike’s One Good Thing: It's better to be consistent, then to have persistence. (41:00)
For more information and episode details visit: www.weareforgood.com/episode/253
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Learn more about Virtuous at www.virtuous.org/
About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their
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APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)
MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you.
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