Less than three years after emerging from nowhere the hot social networking website MySpace is on pace to be worth a whopping $15 billion in just three more years. Or is it? And is the much smaller Facebook really worth the $900 million or more Yahoo is reported to have offered for it? The problem say Wharton experts is a dearth of information -- including data on expected revenue generation and cost structure -- to plug into the standard valuation models.
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