the brAIn - real AI intelligence for media & entertainment 5 Predictions for AI, Media & Entertainment in 2026
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Dec 16, 2025 Peter Csathy shares five bold predictions about the future of AI in media and entertainment, framing 2026 as a pivotal year. Key discussions include the shifting power dynamics favoring creators due to fair use rulings and the necessity for AI companies to engage in settlements and licensing. They highlight significant settlements reshaping media practices and explore the ethical use of AI by studios. The conversation emphasizes that while some jobs may evolve, human creativity will remain vital for industry success.
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Courts Are Rejecting Blanket Fair Use
- Early federal court decisions are trending against blanket fair use defenses for AI training data.
- That legal shift tilts power back toward creators because market-harm and non-transformative use matter.
Pay For Certainty, Not Legal Risk
- If legal uncertainty threatens your product, pay for licensing to secure certainty and avoid existential risk.
- Expect large settlements and licensing deals to restructure AI business models rather than endless litigation.
Anthropic's $1.5B Settlement Set The Template
- Anthropic settled for $1.5 billion with the Barts author class after massive infringement claims.
- That deal became the blueprint showing litigation can force negotiation into commercial cooperation.