Elevate with Robert Glazer Elevate Classics: BJ Fogg on Building Life-Changing Habits
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Aug 19, 2025 
BJ Fogg is a renowned behavior scientist and the mind behind the Behavior Design Lab at Stanford University. He dives into how his upbringing shaped his fascination with habit formation. Fogg introduces the Fog Behavior Model, emphasizing motivation, ability, and prompts as key elements in building lasting habits. He addresses the transient nature of New Year’s resolutions and provides practical strategies for overcoming addictions. The discussion highlights the significance of foundational habits, like the 'Maui habit,' for personal growth and overall well-being.
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Three Elements That Trigger Behavior
- All human behavior requires motivation, ability, and a prompt to occur.
- Remove any one of those and the behavior will not happen.
Stage Your Environment With Prompts
- Use a prompt to trigger the behavior and ensure motivation and ability are present.
- Stage physical objects (e.g., leave floss by the toothbrush) to both prompt and make the behavior easier.
Ride The Motivation Wave
- Motivation naturally rises and falls in what Fogg calls the "motivation wave."
- When motivation is low, behaviors must be much easier to perform.
