Pod Save America

“The Mitch Who Stole Christmas.”

Dec 10, 2020
Anat Shenker-Osorio, a renowned messaging expert and founder of ASO Communications, joins the discussion with insights on effective political communication. They dive into Mitch McConnell's obstruction of pandemic relief for corporate interests and the strategic implications for the Georgia runoffs. Anat emphasizes the need for Democrats to shift focus from technical details to compelling narratives, urging them to 'sell the brownie' instead of the recipe. Their conversation spans electoral strategies, the importance of grassroots organizing, and crafting narratives that resonate with voters.
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INSIGHT

McConnell's Motives

  • McConnell's resistance to state and local aid might be due to upcoming Georgia elections and corporate pressure.
  • He aims to maintain corporate donations for the races, demonstrating his focus on political leverage.
ADVICE

Messaging Strategy for Georgia

  • Democrats should aggressively highlight McConnell's obstruction of COVID relief in Georgia.
  • This focuses on the political consequences for those standing in aid's way.
ADVICE

Biden's Georgia Messaging

  • Biden should emphasize McConnell's blocking of a bipartisan deal in his Georgia speeches.
  • Framing McConnell as the sole obstacle to relief aids Democratic messaging.
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