The Pen Addict

704: Why Does Everything Need Four Names

18 snips
Feb 19, 2026
They dig into Pilot product lines and surprising global sales figures, including how a friction pen outsold expectations. Kaweco’s new iridescent Perkeo, naming quirks, and clutch-pencil popularity get unpacked. Uniball Jetstream’s 20th anniversary color vote and Pilot’s small fountain-pen revenue share are discussed. A playful look at ‘analog defaults’ for everyday stationery rounds things out.
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ANECDOTE

Unexpected Iridescent Perkeo Hit

  • Kaweco released an iridescent Perkeo that surprised Brad because it's full-length and cheaper than standard models.
  • He bought the infrared Perkeo years ago and still counts it among his favorites for its nib and value.
ANECDOTE

DIY Sport Sparks Customization Debate

  • Myke and Brad debated the limits of Kaweco's DIY option, noting customers only choose the nib.
  • Myke wanted more customization while Brad argued the approach still effectively drives customers to retailers.
ADVICE

Use Event-Only Builds To Create FOMO

  • Kaweco's DIY Sport builds drive foot traffic by making exclusive in-person products.
  • If you run retail, use limited or event-only items to create FOMO and draw customers to stores or shows.
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