EP 418: Redesigning agency culture in a new remote and hybrid world with Gustavo Razzetti

Shifting agency culture has been a huge point of contention for many agency owners since the beginning of the pandemic. For some, it's brought a lot of challenges in understanding how we can work as a team while being scattered around, while others have embraced the changes and have tried to adapt the best they can. However, it can still be challenging to fully adapt to how quickly agency life has changed in just a few years. Our guest today, Gustavo Razzetti, has one simple message for us — it's time to accept that agency life as we know it has changed forever, and we need to figure out what that means for us and our teams.

Agency culture may never be the same, but we shouldn't be less successful because of it. Join us in listening to our discussion about creating an effective agency culture for you and your team, whether hybrid, remote, or trying to figure out something entirely new. There is no one-size-fits-all approach, but we can at least help get the wheels spinning so you can figure out where to begin.

A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• Why agency culture is so important today compared to in past decades
• Creating a workplace culture that makes people want to work there AND stay
• Welcoming communication and collaboration in remote or hybrid teams
• Getting a facilitator involved in agency culture shifts
• Trialing new ideas and work strategies before fully committing
• Workplace trends that are coming, and what's here to stay
• Why the 9-5 is dead, but the 4-day work week isn't the solution
• Flexibility goes both ways
• Helping clients overcome common remote workplace challenges
• Involving employees in problem-solving earlier in the process
• How owners and leaders can create a strong agency culture in a new modern work environment