SBJ Morning Buzzcast SBJ Morning Buzzcast: March 17, 2026
Mar 17, 2026
Fast takes on a March viewership surge for college basketball and a breakout World Baseball Classic finale. Tension around MLB’s 2027 season and its impact on Olympic eligibility. Big moves as the NBA eyes expansion bids for Las Vegas and Seattle. A booming NWSL attendance weekend and announced sites for the 2028 World Cup of Hockey.
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College Basketball Ratings Rebounded
- College basketball viewership rose 17% overall with men's games up 20% and women's averaging 227,000 viewers, showing strong audience interest despite transfer portal disruptions.
- Abe Matcorp cites Nielsen data: about 1,400 games averaged just over 350,000 viewers this season, above last year's ~300,000 average.
World Baseball Classic Is A Cultural Hit
- The World Baseball Classic delivered intense fan energy and national pride, elevating the tournament's stature beyond typical exhibition play.
- Abe Matcorp notes sold-out crowds and passionate fans, especially in host markets like Miami for the Venezuela vs. USA final.
Resolve CBA Risks To Protect Olympic Participation
- Stakeholders must resolve CBA and scheduling issues now to secure MLB player participation in the 2028 LA Olympics.
- Abe Matcorp highlights Bruce Meyer warning: a lost 2027 season could prevent big leaguers from playing in 2028.