The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams 176: Corey White, CEO @ Cyvatar: how to create a compelling cybersecurity product for SMBs
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Many cybersecurity companies skip over SMBs as a target market. But that's NOT what Corey White did when he founded Cyvatar. He took everything he learned from being in the business for over 20 years to create a compelling value prop for SMBs.
In this episode, learn:
- how Corey took his learnings from 20 years of security assessments, pen tests, and incident response to create Cyvatar
- why SMBs can't afford to be attacked
- why SMBs need to be cyber-ready to do business with big companies
- what it takes to educate SMBs on what they need to do for cybersecurity
- how he is moving the industry away from charging customers to tell them what is wrong
Cyvatar: www.cyvatar.ai
Corey: On LinkedIn
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154: Ashley Leonard, CEO of Syxsense - How to go after the mid-market
98: One tip to avoid sounding stupid in conversations with your prospects
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