Founders' Forum How to Scale Your Business Without Doing Everything Yourself with Deanna Robinson
Success doesn’t always come from a perfectly mapped out plan. Sometimes it starts with simply showing up and sharing what you know. In this episode of Founders Forum, Deanna Robinson reveals how a few pieces of marketing advice and a batch of cupcakes sparked the beginning of her entrepreneurial journey.
As the founder of Social Impression, Deanna walks us through her evolution from working in a male dominated industry to building a full service marketing agency and stepping into a fractional CMO role. Joined by guest co-host Nik Mondo, Founder and CEO of Mondo Media Solutions, the conversation brings added perspective as they explore real-world business challenges and growth strategies. Deanna shares how she scaled her business while raising three kids, why she chose a contractor based team model, and how staying authentic became her biggest advantage.
The discussion also dives into real world marketing challenges like aligning sales and marketing teams, choosing the right clients, and using AI without losing your brand voice.
Key Takeaways:
- Be confident and authentic
- Start before you feel ready
- Build the right team
- Align sales and marketing
- AI is a tool, not the answer
- Protect your time and energy
About Deanna Robinson:
Deanna is the founder of Social Impression, a full-service marketing agency established in 2012 that helps businesses stand out through strategic planning, creative campaigns, and digital marketing. As a Fractional CMO, she combines big-picture strategy with hands-on execution, guiding clients to reach their goals with a unique laddered marketing approach.
Connect:
Website www.socialimpression.org
LinkedIn linkedin.com/in/deannaleerobinson/
Facebook facebook.com/socialimpression
Instagram instagram.com/socialimpression
This episode is brought to you by CamaPlan, A Different Way to Invest. Go to camaplan.com/foundersforum to learn more.
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