Dive Club 🤿 Ammaar Reshi - Unlocking AI’s creative potential
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Feb 14, 2025 In this chat, Ammaar Reshi, the Head of Design at ElevenLabs, shares insights from his viral AI experiments and creative projects. He discusses the future of voice as an interface and how he's redefining interaction patterns in AI design. Ammaar dives into the challenges of collaborating with research teams at fast-growing startups and what he looks for when hiring designers. Plus, he highlights the transformative power of AI in storytelling, especially in children's books, showcasing how technology can enhance creativity.
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From Brex to ElevenLabs
- Ammaar's side projects with AI provided a creative outlet while working at Brex.
- He transitioned from Brex to ElevenLabs after his AI experiments caught the founder's attention.
Rethinking UI Patterns
- Designing AI-native products requires rethinking traditional UI patterns.
- Ammaar suggests focusing on user intent rather than relying on established conventions like search bars.
Voice as an Interface
- Voice will become a primary interface when social norms around talking to devices change.
- Ammaar believes mainstream adoption by companies like Apple will normalize this interaction.