JUST Branding

S03.EP05 - Branding for Start Ups & Founders

Mar 15, 2022
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INSIGHT

Ownership and Rewards at Josephmark

  • Josephmark uses a dual model, balancing service work and ventures, to manage ownership and rewards.
  • They distribute profits to employees based on tenure and project involvement, exploring future-proof methods like a DAO for token distribution.
ADVICE

Benefits of a Venture Studio for Startups

  • Venture studios offer startups a pre-built, expert team, minimizing hiring risks and costs.
  • This allows for faster market entry and validated product launches, but requires founders to relinquish some control.
INSIGHT

Josephmark's Values

  • Josephmark's approach is grounded in purpose, beauty, and simplicity.
  • They strive to create impactful, aesthetically pleasing, and user-friendly products, not just focusing on profit.
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