John Collins (Part 2): 2024 trends and the new content playbook

In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins and discussed content strategies that work for series A, B, and C SaaS companies, their wavering faith in SEO, their strategic investments in video marketing and data study, and more.

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Timestamps:

00:00 Intro01:22 Who is John Collins?

02:35 Lessons from Intercom's content marketing trials.

05:52 Insights on structuring and scaling content teams.

09:07 Evolving strategies in content marketing and SEO.

12:46 Shifting focus in content marketing strategies.

15:40 The future of content marketing teams.

17:48 Content's role in traffic generation and shaping company voice.

18:24 Challenges and rewards of working independently.

22:15 Balancing writing and consulting.

23:59 Learn more about John and get in touch.

25:05 Outro

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Useful Links:

Website: https://johncollins.cc/

John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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