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Two Layers Shaping Modern Love
- Modern love is shaped by both external 'ecology' and internal 'architecture' of choice, not just individualism.
- The ecology (social environment) and architecture (internal mechanisms) jointly transform romantic behavior.
Modernity Isn't Just Individualism
- Affective individualism isn't new; the book argues modern love's change is more specific than simple individualism.
- Key shifts include deregulation of norms, mass media influence, and new sexual criteria for partners.
Sexiness Became A Cultural Category
- 'Sexiness' emerged as a distinct cultural category separate from traditional beauty.
- Consumer culture industrialized erotic appeal, making sexuality a central mate-selection criterion.


