Informa's Alex Roth on their three-pronged approach to AI

Welcome to this special season of The Publisher Podcast, bringing you the best sessions from the Definitive AI Forum for Media, Information and Events, which we held with Flashes & Flames in London.

This week’s episode features Alex Roth, Strategy Director for Informa Plc the second biggest B2B company based in the UK, and the biggest B2B events business in the world.  Alex spoke about how Informa is focussing on how AI can improve ways of working, product development, especially around data insights, and how it supports discovery, helping Informa’s audiences find and access content.
   
He spoke about redesigning processes to incorporate AI has driven progress, the development of an internal app store and an app builder agent to avoid overloading the company’s central AI team, and how focus is the key to taking on AI. 

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