Business Wars

Taylor Swift vs. Scooter Braun | On the Outside | 1

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Sep 7, 2022
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ANECDOTE

Teenage Contract That Changed Everything

  • Taylor Swift signed a six-album deal with Big Machine at 15, giving the label her master recordings in exchange for development and advances.
  • That early contract and her father's limited industry knowledge later became the root of her regret and a long fight over ownership.
INSIGHT

A Personal Feud Reflects Industry Change

  • The Swift–Braun feud represents broader shifts: catalogs gained massive value and ownership battles moved into boardrooms.
  • The dispute could reshape music industry models around rights, streaming, and catalog sales.
INSIGHT

Why Labels Keep Master Ownership

  • Labels own masters as insurance because they front development costs and risk for new artists.
  • Owning masters lets labels recoup risk via licensing and long-term exploitation of big stars' catalogs.
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