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A.J. Bauer, "Making the Liberal Media: How Conservatives Built a Movement Against The Press" (Columbia UP, 2026)

Mar 18, 2026
A.J. Bauer, Assistant Professor of Journalism and Creative Media at the University of Alabama, recounts the archival history of the “liberal media” idea and how conservatives built media critique into a movement. He traces tactics from midcentury figures to modern radio stars. Conversations cover grassroots mobilization, training media-savvy audiences, regulatory shifts, and the long shadow of media ownership.
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INSIGHT

Liberal Media Is A Borrowed Idea

  • The phrase "liberal media" emerged from a long history of structural media criticism rather than appearing spontaneously in the 1960s.
  • A.J. Bauer traces it back to 1940s progressive critics like George Seldes and anti-communist shifts during the Second Red Scare that repurposed those tactics.
ANECDOTE

How One Name Led To A New Archive

  • A.J. Bauer discovered Fulton Lewis Jr. by following complaint letters in FCC Mayflower files and then traveled to Syracuse to consult Lewis's papers.
  • The FCC complaint folders and Lewis's Syracuse archive revealed his central role in 1940s radio conflicts around consumer cooperatives.
ANECDOTE

Viguerie Remembered Fulton Lewis As Early Rush Limbaugh

  • Richard Viguerie told Bauer he listened to Fulton Lewis Jr. as a youth, calling him "the Rush Limbaugh of his day."
  • This oral memory confirmed archival hints and linked early radio hosts to later direct-mail conservative organizers.
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