The UnNoticed Entrepreneur How can you find exactly the right journalist in Asia for your story? One solution is Telum like it is.
Building a media database takes time and frankly is very expensive, and the really tough part is that journalists keep moving. This means that even the largest of agencies can't keep an up to date media list, and certainly, for companies, it can be tough even with a dedicated media team and perhaps a shortlist of top tier media.
Telum Media, founded in 2013, claims to be Asia, Australia and New Zealand’s leading media intelligence platform - their media requests, news alerts and media database drive better engagement between PR professionals and journalists.
Tim Williamson, Managing Director - Asia Pacific of Telum Media, tells me about the Asian origins of the business, their community-based model, how outsourcing media database research can be so much more cost-effective and efficient than trying to manage this in-house, and ways for companies to leverage their extensive in country research teams to ensure that the right story lands in the inbox of a journalist who is likely to run the story.
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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