Content, Briefly Lasso: Jess Cook on her 12x "content repurposing multiplier"
12 snips
Aug 22, 2023 Jess Cook from Lasso discusses marketing strategies, investing in audio and video content, understanding customers, team communication, and achieving a 12x content repurposing multiplier. They also talk about creating video content for the podcast and tracking progress in content marketing. The importance of daily stand-ups and flexibility in goal-setting is highlighted.
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Early-Stage Content Challenges
- Early-stage content creation is often reactive and lacks a cohesive strategy.
- Bringing in a dedicated content strategist helps align efforts and establish a clear direction.
Reaching On-the-Go Audiences
- Marketers must consider whether their target audience is constantly online or not.
- For audiences on the go, tactics like email, SMS, and podcasts can be more effective.
Lasso's Content Strategy
- Lasso uses email, SMS, and a podcast to reach its on-the-go audience.
- The podcast has a small but loyal subscriber base, and its strength lies in content repurposing.