Everybody in the Pool

E126: How Budderfly Turns Wasted Energy into a Win-Win-Win

Mar 12, 2026
Al Subbloie, founder and CEO of Budderfly, builds energy-as-a-service systems that finance and install efficiency upgrades for commercial franchises. He explains targeting repeatable franchise sites, tackling HVAC/lighting/refrigeration/intelligent management, creating virtual power plants from behind-the-meter assets, and aligning cost savings with carbon reduction for scalable grid impact.
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ADVICE

Attack Four Pillars To Reduce Commercial Energy

  • Target the four pillars: HVAC, lighting, refrigeration, and intelligent energy management.
  • Use connected thermostats, VFDs, LED controls, refrigeration upgrades, and software to shave peaks and improve efficiency.
ANECDOTE

Scaling By Solving The First 10 Franchise Sites

  • Budderfly scaled by focusing on franchise and copy-exact locations like Subway and McDonald's.
  • Solving the first 5–10 sites yields predictable behavior for the next thousands, unlocking debt financing and volume purchasing.
INSIGHT

Make Energy Upgrades Repeatable Like Software

  • Treat energy upgrades like software scale: solve a repeatable template once and apply it across thousands of sites.
  • This repeatability turned distributed small spend into a near-billion-dollar aggregated electric portfolio.
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