Ep 245 Understanding Your Business Mindset & Your Why | Dr Felix Bertram

Episode 245 hosts Dr Felix Bertram (Dermatologist and Business Entrepreneur based in Zurich, Switzerland)

Felix is a returning guest to the podcast (previously on episode 198) and in addition to his clinical expertise he is an incredibly successful businessman with numerous other revenue streams. As a result of his business acumen and investments, he is also a judge on the Swiss TV show 'Die Höhle der Löwen' (similar to Shark Tank in Australia or Dragon's Den in the UK).

In this episode we explore the current business challenges that clinics are facing and get some insights into the European perspective. We discuss how clinics who are strugging can re-invigorate their strategies and gain momentum into 2024. We also pose a deeper question that needs to be understood for long-term success - 'Do injectors really understand their 'why'?

00:00 Introduction 00:32 Special Guest: Dr Felix Bertram 01:26 Patreon Updates and Clinic Walkthroughs 04:08 Partner Offers and Sponsor Perks 04:49 Industry Reset and Europe Outlook 09:03 Inflation and Consumer Psychology 11:06 Investors and Clinic Consolidation 15:58 Chains vs Clinicians Career Pathways 19:24 2023 Slowdown and Profit Squeeze 27:16 Retention Tactics and Patient Experience 31:00 Team Culture Hiring and STAR Method 34:27 Building a High Performance Team 35:52 Hiring for Team Fit 36:35 Cafe Interviews to Reveal Character 37:44 Probation and Early Red Flags 38:56 Receptionist Influencer Dilemma 40:43 Team Culture and Fast Firing 42:18 Leadership Boundaries and Distance 46:14 Termination Rules and Paper Trails 47:56 Tattoo Shock Hiring Stories 49:43 Inner Circle Golden Ticket Giveaway 55:22 Adapting in Tough Times 56:42 Back to First Principles 58:26 Finding Your Why 01:00:51 Passion Versus Glamour Motives 01:03:31 Patient Journey Differentiation 01:04:42 Inner Circle Why Breakthroughs 01:07:20 Making Routine Work Meaningful 01:09:35 Permission to Lead and Build 01:12:06 One Percent Better Daily 01:12:31 Clinic Challenges Breakdown 01:14:34 Subscription Revenue Models 01:15:45 Outcome Based Branding 01:17:38 Consultation For Value 01:20:33 Regulation And Market Timing 01:22:18 Cut Costs And Retain 01:26:09 Device Purchases Business Case 01:27:47 Negotiate Supplier Terms 01:30:48 Social Media Strategy 01:33:35 Know Your Ideal Patient 01:37:04 Final Takeaways And Wrap

*****IA COMPETITION ANNOUNCEMENT*****

In this episode we announce IA's BIGGEST EVER competition! We've partnered with Felix to give one injector the trip of a lifetime! Listen to find out what the prize is and then head to our Instagram (from 07:20am AEDT) where we reveal how to apply. Good luck!!!

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