Welcome to Lochhead on Marketing, where we are trying the first world’s Marketing PodStorm — 30 days of strategies and ideas to help you create the future that you want because we believe that nothing legendary is going to happen, at any kind of scale, without legendary marketing.
Today, let’s talk about a few, very simple ideas that can help drive revenue for both B2C companies and B2B companies.
Get Radically Visible
As we are trying to come back and slowly opening up the economy, Christopher encourages B2C companies to get radically visible in their communities.
“The way to do that is to be thoughtfully aggressive and radically generous. A couple of ideas, sponsor some shit, food bank fundraiser, any kind of charity fundraiser. Be associated with helping to make good things happen in your community in a way that is very generous and that let’s people know you are back in business.” – Christopher Lochhead
Get Practical and Tactical
On the B2B side, Christopher shares similar, simple thoughts. He encourages B2B professionals to go back to the old school: cold calling and cold emailing.
“If you are in the B2B space, I highly recommend you get on a named account model because, we could do a whole podcast on it, but the net of this is, when you are on a named account model, your salespeople and your marketing people know exactly who to go after, especially in this case, we’re trying to drive revenue now.” – Christopher Lochhead
Final Advice
Christopher gives out clear examples of what you can do for your business at this time, whether you are in B2B or B2C. He shares that there are potential buyer avatars out there that are willing to drive revenues for your company.
“Reach out and touch ‘em. Try to do something creative and something radically generous to get their attention and hopefully set up some phone calls.” – Christopher Lochhead
Bio:
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free toemail him, connect onFacebook,Twitter,Instagram, and subscribe oniTunes! You may also subscribe to his newsletter,The Difference, for some amazing content.
Gain the visibility and control you need in your business: https://netsuite.com/different
