The Modern Retail Podcast

Kraft Heinz splits in two, Starbucks' protein play and what it takes to get on Walmart's shelves

31 snips
Sep 6, 2025
Jessica Rolph and Rod Morris, co-founders of Lovevery, share insights on their Montessori-inspired toy brand. They discuss successfully launching products at Walmart and the importance of balancing quality with affordability for mass audiences. The duo emphasizes using consumer feedback and insights to develop innovative toys while navigating day-to-day operations. They also touch on the broader trends like Kraft Heinz's split and Starbucks' shift to protein-rich options, showcasing how adapting to consumer behavior is crucial in the retail landscape.
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INSIGHT

Coffeehouses As R&D Labs

  • Starbucks uses a small set of stores as live R&D labs to test products with baristas and customers before rolling out.
  • This reduces risk and speeds iteration on trend-driven menu items.
ANECDOTE

Lovevery's Growth From DTC To Walmart

  • Lovevery began as a DTC subscription 10 years ago and now reports $237M revenue last year.
  • In 2025 they launched Preloved and announced their first wholesale partnership with Walmart.
ADVICE

Go Where Customers Already Shop

  • Meet customers where they already shop rather than expecting them to find your site.
  • Use retail partners to broaden reach beyond your DTC audience and capture shoppers in-category moments.
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