Modern Soccer Coach Podcast

Glenn Crooks - Inside Elite US Coaching & Culture: What Top Coaches Do Differently

Apr 30, 2026
Glenn Crooks, former Division I coach, MLS commentator and author of Put It On Frame, shares hard-won perspectives from inside U.S. soccer. He talks about what separates top coaches, why clarity and people management matter more than tactics, trends shaping MLS, and the challenges of U.S. player development and international success.
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ANECDOTE

From College Coach To Broadcaster Through Serendipity

  • Glenn Crooks transitioned from college coaching to media after retirement, aided by longstanding relationships and a prompt Rutgers broadcast offer.
  • He credits serendipity and contacts like Mark Chernoff and Tim Pernetti for opening broadcasting roles.
ADVICE

Cater To Individual Player Circumstances

  • Cater to individual players' personal circumstances to unlock greater performance and loyalty.
  • Glenn Crooks advises investing time to understand players' lives because those who know you care are more willing to perform.
ADVICE

Coach With Present Purpose And Clear Messaging

  • Coach with present-purpose and clear messaging to create buy-in during each moment of practice.
  • Glenn Crooks highlights Mikey Varish and Franz Hoek: use structure and concise language so players know exactly what to do now.
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