Merchantry Repeat Economy: Rethinking the DTC Subscription Stack w/ Leo Strupczewski
Mar 10, 2021
Join Leo Strupczewski, Head of Marketing at Repeat, as he shares insights on the subscription economy, challenges faced by CPG brands in implementing subscription tools, the influence of software on subscription services, building fan communities for brand loyalty, and exploring consumer behavior in e-commerce and CPGs.
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Trigger Reorders Based On Actual Consumption Timing
- Send replenishment prompts timed to customers' actual reorder distributions.
- Ingest Shopify order data to model per-SKU reorder curves, trigger texts/emails before runout, and prepopulate a cart with variant choices.
Offer Predictability Without Locking Customers
- Provide subscription-like revenue without locking customers in.
- Give customers agency to adjust or cancel before processing while brands gain predictable planning data for supply chain and cash flow.
Make Repeat Before You Push Subscription
- Converting one-time buyers into repeat purchasers first can create healthier subscriptions downstream.
- Bring customers into subscription later in the funnel to reduce early churn and improve long-term LTV.