STL-Style Celebrates 10 Years Of St. Louis-Themed Retail On Cherokee Street

St. Louisans and tourists alike have lots of options for sporting their love of the Lou, whether they snap up airport tchotchkes or visit one of countless vendors around town making the most of the city’s prized Gateway Arch and other iconic #STL imagery. But one retail shop has stood out from the crowd in recent years: STL-Style. The brainchild of St. Louis-area natives Jeff and Randy Vines, STL-Style is marking a full decade of life on the city’s vibrant Cherokee Street this year. And on March 28, the identical twins promise a celebration featuring Brothers Lazaroff, drag performers, local brews and more. It will be, the Vines brothers say, “a block party for all ages and a must-do event for any self-respecting St. Louisan.” The Vineses join host Sarah Fenske to look back on their 10 years of business on Cherokee Street — and how they’ve observed the city and its image evolve during that time.