The Global Story Will Bad Bunny take on MAGA at the Super Bowl?
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Feb 5, 2026 Carina del Valle Schorske, freelance culture writer and translator who profiled Bad Bunny for The New York Times Magazine. She traces his rise from SoundCloud to Super Bowl stardom. She explores how Puerto Rico’s politics, Hurricane Maria, and 2019 protests shape his music. She considers how he might use the Super Bowl stage to signal about migration, language, and Puerto Rican sovereignty.
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From SoundCloud To Global Cultural Star
- Bad Bunny rose from SoundCloud and Latin trap to global stardom by blending humor, distinctive vocals, and bold style.
- His gender-bending fashion and stage presence amplified his reach beyond music into cultural influence.
Music As An Archive Of Puerto Rico's Crisis
- Bad Bunny's career parallels Puerto Rico's recent crises, making his music an archive of the island's struggles.
- Listeners connect to his work because it charts austerity, Hurricane Maria and ongoing infrastructure failures.
Calling Out The Hurricane Maria Response
- After Hurricane Maria Bad Bunny told Jimmy Fallon: "More than 3,000 people died and Trump is still in denial."
- He has publicly criticized both U.S. and Puerto Rican government responses to the disaster.