We Are For Good Podcast - The Podcast for Nonprofits 417. Your Email Marketing Masterclass - Katelyn Baughan
Meet Katelyn. After working with leading nonprofits and managing multi-million dollar digital fundraising campaigns, she fell in love with email marketing and its power to raise funds and increase ROI. She’s walking us through a mini email marketing masterclass and how to stand out in overflowing email accounts. Tune in as we dive into the marketing channel that has the highest return on investment 📧
💡Learn
- The importance of email marketing + key KPIs
- How to start your email list + create value to grow it
- Case studies of orgs doing email well
Today's Guest
Katelyn Baughan, Founder, KB Digital
Episode Highlights
- Katelyn’s story and journey to where she is today (2:20)
- Tips for starting, analyzing and growing your email list (9:30)
- Cutting through the noise in crowded inboxes (20:00)
- Case studies (23:00)
- A powerful moment of philanthropy in Katelyn’s life (25:00)
- Katelyn’s One Good Thing: Take a break and rest. (27:00)
For more information + episode details visit: weareforgood.com/episode/417.
📅 Don't Miss These Free Upcoming Events! 👇
APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)
MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you.
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